ARTIS
ARTIS is much more than a zoo. As one of the oldest and most iconic institutions in the Netherlands, it brings together nature, culture, science, and education in the heart of Amsterdam.
For generations, ARTIS has inspired visitors to better understand the relationship between humans, animals, and the natural world. Through its unique combination of historic architecture, botanical gardens, research facilities, and wildlife, the organization creates meaningful experiences that encourage curiosity, discovery, and awareness.
This project explored how the ARTIS brand can continue to communicate its rich heritage while remaining relevant to new generations of visitors in an increasingly digital world.
Craft and Execution
Aardbewoners Festival is a celebration of our connection to nature and a reminder that we all share the same home: planet Earth. Inspired by the ARTIS brand guidelines, we developed a visual identity centered around a real NASA photograph of Earth, reinforcing the festival's message of unity and collective responsibility.
The identity was translated into a complete design toolkit, providing clear guidelines for everything from social content and film to posters, signage, and outdoor campaigns. A tailor-made out-of-home campaign extended the concept even further, with messages designed for all Earthlings—from microbes to humans, placed within their natural environments.
Over the years, I’ve also had the opportunity to create various other campaigns, identities, and designs for ARTIS across both digital and physical touchpoints, a selection of which is shown above.
Full movie -> media
